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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify the dependencies and data sources for a local campaign.

A) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
B) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
C) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
D) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
E) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data

2. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the appropriate macros were added to the pixel URL.
B) That the production side web server is capable of retrieving HTTP requests.
C) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
D) That the iFrame tag type was selected in the container tool.

3. Which option will help your client identify which categories get the most data?

A) Remove or hide unused categories.
B) Generate the Site Hits Report.
C) Review the cookie inventory.
D) Enable taxonomy permissioning.
E) Request an Inventory Report from their account manager.

4. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Global DMP nerve center
C) A single seat shared by all regions
D) Horizontal regional empowerment
E) Full agency control

5. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Social | real-time bidding
B) Search | % of spend
C) Dynamic creative optimization | flat fee
D) Media targeting | cost-per-stamp
E) Email | auction
F) Site optimization | flat fee

Solutions: