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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Benefit
B) Strategy
C) Classification Rules
D) Update Frequency
E) Current State
F) Use of Categories

2. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) Win Every Time
B) 1
C) 15
D) 30
E) 7
F) Win Each Category

3. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Manually enter the pixel required for sending campaign data to the partner.
B) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
C) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
D) Create a Dynamic Synchronous container to support the transfer of data.
E) Configure custom parameters to deliver data to the media execution partner

4. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Real-time server data transfer
B) JSON return tag
C) Paste a pixel campaign delivery.
D) Batch server data transfer
E) User Data API

5. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect only personally-identifiable information, to correlate it within the DMP.
B) Collect strategic data points, designed to identify customer engagement.
C) Collect and store only online interactions, as the DMP is an online platform.
D) Collect all data, regardless of granularity, to manage it within the DMP.

Solutions: