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Adobe Marketo Engage Architect Master Sample Questions:

1. Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

A) Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well
B) Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well
C) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on
D) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on

2. Which feature in Marketo is most suitable for running global marketing campaigns?

A) Engagement Programs
B) Workspaces and Partitions
C) Dynamic Content
D) Smart Campaigns

3. A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.

Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?

A) Move the form in the Default workspace so it can be shared by different countries
B) As this is a program that captures new names, recommend that the event program be created in the Default workspace
C) Verify that the form is capturing the correct fields
D) Recommend that the global form in the design studio be created

4. A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A) Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers
B) Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage
C) Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
D) Create a new lead scoring model before hiring SDR reps

5. A new sales team struggles with understanding lead scoring in Marketo.
What enablement approach should you recommend?

A) Provide pre-recorded tutorials on campaign creation
B) Conduct a focused workshop on lead scoring basics
C) Schedule a Q&A session about reporting features
D) Assign mentors to guide them through email workflows

Solutions: