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Salesforce Email Essentials (EEB101) Sample Questions:

1. What is a true statement about Automation Studio?

A) When multiple activities are in a single step, the activities are executed one at a time
B) There is a limit to the number of activities and steps that can be placed in a workflow
C) Activities supported in Automation studio must first be defined in the Email Application
D) A workflow is comprised of steps, and within each step are activities

2. A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?

A) Confirm that each content area specified in the dynamic content rules exists.
B) Identify phrases like "click here" or "Free!" that could be marked as spam.
C) Ensure subscribers have not unsubscribed or are undeliverable.
D) Ensure subscriber status at the time of send is Subscribed or Bounced.

3. What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List? (Choose 3)

A) They can resubscribe from the Subscription Center
B) They will be unsubscribed from all available lists
C) They will be removed from the data extension
D) They can choose to be unsubscribed from all lists in the Subscription Center
E) They will be unsubscribed from the List used for the send

4. Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

A) Post to Facebook
B) Send SMS
C) Decision Split
D) SQL Query Activity
E) Wait By Duration

5. Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

A) Track Email Opens
B) Link Tooltip
C) Physical Mailing Address
D) Stored Content Boxes

Solutions: