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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
B) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
C) Recognize employees who submit the largest number of innovative ideas in company media.
D) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.

2. What is the main advantage of in-house communication resources for a company?

A) An in-house communication team is more cost-effective than relying on external resources.
B) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.
C) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
D) An in-house communication team can handle large-scale projects when needed.

3. What are the four basic elements that form, shape, and reinforce an organization's culture?

A) People, purpose, strategy, and structure
B) History, people, strategy, and structure
C) Mission, people, purpose, and strategy
D) People, process, strategy, and structure

4. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a culture of crisis preparedness over time.
B) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
C) Build a simulation exercise to ensure the team is ready.
D) Build a plan that the team will revisit annually.

5. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) High probability, high potential damage
B) Low probability, low potential damage
C) Low probability, high potential damage
D) High probability, low potential damage

Solutions: