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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement and Performance | - Campaign reporting and analytics - Attribution models and performance evaluation |
| Bidding and Optimization | - Smart bidding strategies - Conversion tracking and optimization |
| Ad Formats and Creative | - Responsive display ads - Image and video ad formats |
| Audience Targeting | - In-market and custom intent audiences - Demographic and affinity audiences |
| Display Advertising Fundamentals | - Google Ads Display Network basics - How Display campaigns work |
Google Display Exam Practice Test Sample Questions:
Mark has created a new Google AdWords campaign and the ad has been running for three days. Over the three days Mark has generated some sales from the ad, but he is curious as to how his ad is really performing. How long does Google recommend before Google AdWords users begin reviewing campaign performance too thoroughly?
- A. 14-21 days
- B. 28-31 days
- C. 10-15 days
- D. 5-6 days
Correct Answer: A 🗳️
Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?
- A. The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes.
- B. The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes.
- C. The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds.
- D. The video can have a maximum length of five minutes, though YouTube recommends a length not longer than two minutes.
Correct Answer: A 🗳️
Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?
- A. The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes.
- B. The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes.
- C. The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds.
- D. The video can have a maximum length of five minutes, though YouTube recommends a length not longer than two minutes.
Correct Answer: A 🗳️
You are a consultant to Mary's company for her Google AdWords account. Mary would like to target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?
- A. Mary does not need to open a YouTube account as Google AdWords already appear on YouT ube.
- B. Mary will need to create a YouTube account for her company in order to purchase ads on Y ouTube.
- C. Mary can use your YouTube account for her company in order to get her ads on YouTube.
- D. Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.
Correct Answer: D 🗳️
Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?
- A. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
- B. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
- C. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
- D. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
Correct Answer: A 🗳️
