Salesforce MC-Con-201 : Salesforce Certified Marketing Cloud Next Consultant

MC-Con-201 real exams

Exam Code: MC-Con-201

Exam Name: Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 18, 2026

Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Consent13%- Consent banners
  • 1. Configuring consent banners on marketing landing pages and external pages
    - Consent management concepts
    • 1. Role of consent in customer engagement and compliance
      - Platform consent objects
      • 1. Purpose and relationships of consent objects
        - Consent record management
        • 1. Creating, managing, and updating consent records
          Topic 2: Analytics & Performance Insights8%- Reporting and analytics
          • 1. Selecting pre-built dashboards for reporting requirements
            - Marketing insights
            • 1. Surfacing marketing data and insights across the Salesforce platform
              Topic 3: Agentforce & AI Innovation11%- Predictive AI
              • 1. Selecting appropriate predictive AI features
                - Conversational messaging
                • 1. Ongoing interactions across messaging channels
                  • 2. Customer engagement and response handling
                    - Marketing agents
                    • 1. Campaign creation
                      • 2. Audience segmentation
                        • 3. Content generation
                          Topic 4: Campaign Design, Flow Orchestration & Content30%- Personalization
                          • 1. Merge fields
                            • 2. Content variations
                              • 3. Repeaters
                                • 4. Handlebars
                                  • 5. AMPscript
                                    - Flow orchestration
                                    • 1. Flow elements and logic for business processes and messaging
                                      • 2. Trigger conditions
                                        • 3. Flow types
                                          • 4. Flow configuration settings
                                            - Activation templates
                                            • 1. Selecting appropriate contact point values
                                              • 2. Configuring activation templates
                                                - Messaging data sources
                                                • 1. Selecting appropriate data sources for personalized customer data
                                                  - Landing pages
                                                  • 1. Components and configuration required to build landing pages
                                                    Topic 5: Platform Setup & Governance13%- Domain authentication and authorization
                                                    • 1. Self-service domain authentication
                                                      • 2. Domain authorization for branded, authenticated email delivery
                                                        - Marketing Cloud Next environment setup
                                                        • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                          - Business Units and governance
                                                          • 1. Content and user governance using roles and Enhanced CMS Workspaces
                                                            • 2. Business Unit requirements
                                                              Topic 6: Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                                                              • 1. CRM objects and records
                                                                • 2. Audience segmentation, activation, and content personalization
                                                                  • 3. Actionable Lists
                                                                    - Data 360 consumption and entitlements
                                                                    • 1. Consumption-based entitlements
                                                                      • 2. Impact of marketing automation design decisions on platform consumption and usage
                                                                        - Identity Resolution
                                                                        • 1. Linking multiple data sources into a unified profile
                                                                          • 2. Configuring Identity Resolution
                                                                            - Data 360 data object concepts
                                                                            • 1. Connecting, harmonizing, unifying, and activating customer data
                                                                              • 2. Audience segmentation and content personalization

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