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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which features ensure effective reporting in Adobe CJA for multi-channel campaign tracking?
(Select two.)
Response:

A) Campaign Priority Setup
B) Identity Stitching
C) Data Source Linking
D) Profile Merge Rules

2. Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:

A) Create a new calculated metric for monthly purchases.
B) Update the date range filter to include the last 12 months.
C) Enable dynamic date ranges in the report.
D) Reassign the report to a different campaign.

3. An insurance organization wants to build a dashboard for its agents. The dashboard should have the ability to select an agent value (agent is captured in a schema dimension). It should also have the ability to select four major cities covered by corresponding agent. A Workspace report is already created with a panel having required data and provided to you.
As a CJA Business Practitioner, you plan to update this workspace panel by creating two quick filter with rules as below.
Quick Filter 1: Agent = Agent Name
Quick Filter 2: City = City 1 OR City = City 2 OR City = City 3 OR City = City 4 You realize later the solution approach is invalid. What could be the possible reason for this approach to be invalid?
Response:

A) Quick filter supports only 1 rule per filter.
B) Quick filter does not support 4 rules.
C) Only 1 Quick filter can be created for 1 panel.
D) Quick filters cannot be applied to schema dimensions.

4. A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:

A) To understand effective touchpoints for customer retention
B) To understand effective touchpoints for conversion
C) To understand effective touchpoints for brand awareness
D) To understand effective touchpoints for content velocity

5. Which features enable data filtering and segmentation in Adobe CJA?
(Select two.)
Response:

A) Segments
B) Data Transfer Rules
C) Calculated Metrics
D) Event Flags

Solutions: