Adobe AD0-E406 Exam Syllabus Topics:

Topic	Details
Topic 1	Describe the workflow that applies to creating Target Activities Identify business KPIs and successfully translate these into optimization goals given key business requirements
Topic 2	Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics) Identify opportunities for optimization based on business KPIs and data analysis
Topic 3	Apply procedures to create an experience using Form-Based Composer Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
Topic 4	Define and evaluate report settings to help set the elements that appear in a report Determine KPI-based primary and secondary success metrics
Topic 5	Understand how Automated Personalization Summary reports differ from other reports Construct test hypotheses based on a given scenario and identify hypotheses elements
Topic 6	Determine the winning variation based on the observed lift, confidence levels and business objectives Based on the Adobe Sample Size Calculator, determine how variables impact the activity
Topic 7	Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis
Topic 8	Apply procedures to manage Activities and Audiences within Target Evaluate and identify common problems associated with A B testing and how to avoid them

Reference: https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/at/at-expert/at-e-business

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