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NEW QUESTION 78
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
- A. MobilePush was enabled by mistake, which consumes Super Messages when not in use.
- B. A multiplier is applied to each SMS message based on the destination country
- C. The majority of NTO's subscriber base is in the United States.
- D. Each email consumes five super messages when sending below a certain threshold.
Answer: D
NEW QUESTION 79
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Email Form Content Block
- B. Dynamic Content Block
- C. CloudPage forms Content Block
- D. Reference Content Block
Answer: A
NEW QUESTION 80
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Make sure the filename has a date stamp to avoid duplication
- B. Make sure the file is placed on the correct subfolder within the SFTP
- C. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
- D. Use the exact filename used for the trigger in the import File Activity
Answer: C
NEW QUESTION 81
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?
- A. Email Rachments
- B. Content Syndication
- C. Analytics Builder
- D. Distributed Sending
Answer: D
NEW QUESTION 82
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?
- A. Remove Marketing Cloud Viewer
- B. Remove Marketing Cloud Channel manager
- C. Add Marketing Cloud Security Administrator
- D. Add Distributed Sending user
Answer: B
NEW QUESTION 83
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- B. A new sender profile needs to be leveraged for sending transactional emails
- C. Multiple brand logos must be accommodated in an email header
- D. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
Answer: D
NEW QUESTION 84
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
- A. Content Builder
- B. Einstein Email Recommendations
- C. Audience Builder
- D. Einstein Send Time Optimization
Answer: B
NEW QUESTION 85
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword is used within another business unit
- B. Keyword is a reserved word
- C. Keyword fails to meet content standards
- D. Keyword has too many characters
Answer: A
NEW QUESTION 86
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?
- A. Technical
- B. Block
- C. Hard
- D. Soft
Answer: B
NEW QUESTION 87
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
- A. Create list attributes to store student data from the Sales Cloud.
- B. Use Synchronized Data Sources to data from the Sales Cloud.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: B,D
NEW QUESTION 88
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
- A. Login detail for each social media account
- B. Bitly URL Shortener
- C. Google URL shortner
- D. Facebook ad manager
Answer: A,B
NEW QUESTION 89
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
- A. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
- B. Import employee email addresses into All Subscribers with an "Active status
- C. Ask employees to use personal email addresses instead of corporate email addresses
- D. Ensure employees have opted in to the test email list or data extension
Answer: A
NEW QUESTION 90
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Separate regions into business units and apply Subscriber Filters
- B. Deploy separate Publication Lists for each region within one account
- C. Filter data view permissions at the subscriber level
- D. Deploy Multi-Org with a single Marketing Cloud Account
Answer: A
NEW QUESTION 91
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Data Extension entry source
- B. Winner evaluation
- C. Journey re-entry settings
- D. Run Once schedule type
Answer: B,D
NEW QUESTION 92
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
- A. Change Format to xml
- B. Change Column Delimiter to
- C. Change Character Encoding to UTF-8
- D. Select Unicode Output
Answer: C,D
NEW QUESTION 93
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
- A. Delete the campaign manager's user and create a new user
- B. Transfer the campaign manager's permissions to a new user
- C. Deactivate the campaign manager's license and assign it to the new user
- D. Disable the campaign manager's user and create a new user
Answer: D
NEW QUESTION 94
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. Content Builder
- B. Smart Capture
- C. MobileConnect
- D. Profile Center
Answer: B
NEW QUESTION 95
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. Marketing Cloud Connect
- B. AMPscript for Marketing Cloud
- C. Google Analytics 360
- D. Web Analytics Connector
Answer: D
NEW QUESTION 96
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
- A. Skipped Records
- B. Invalid Email Address
- C. Restricted Values
- D. List Detective
Answer: D
NEW QUESTION 97
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?
- A. Install App-appropriate business units for expanded access
- B. Choose Public App Integration during the installation
- C. Configure the API Integration to allow all users access
- D. License all appropriate users within the installed package
Answer: D
NEW QUESTION 98
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Business name and a link to the business website
- B. Preference Center link and a link to the business website
- C. Preference Center link and physical mailing address
- D. Business name and physical mailing address
Answer: C
NEW QUESTION 99
A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers
- A. Select Unsubscribe Manual requests in Reply Mail Management
- B. Ensure a Custom response is enabled for Automated Response in Reply mail Management
- C. Select Delete Auto-Replies and Out-of-Office mail Management
- D. Verify Reply Mail Management has been enabled in the account
Answer: B,D
NEW QUESTION 100
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Content Builder
- B. Data Designer
- C. Web Analytics Connector
- D. Cloud Pages
Answer: D
NEW QUESTION 101
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
- A. Automation Studio > File Transfers
- B. Contact Builder > Synchronized Data Extensions
- C. Contact Builder > Data Sources
- D. Email Studio > Synchronized Data Extensions
Answer: C
NEW QUESTION 102
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