Oct 15, 2023 Updated CRT-550 Dumps Questions For Salesforce Exam
Best Value Available Preparation Guide for CRT-550 Exam
NEW QUESTION # 59
A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Send to the subscriber list.
* Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?
- A. Send Flow Activity
- B. Guided Send
- C. Send Email Activity
- D. Triggered Send
Answer: A
NEW QUESTION # 60
A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
Which three key issues should be addressed?
Choose 3 answers
- A. What will be used as Subscriber Key?
- B. What publication lists will be used?
- C. How will Marketing Cloud and the database synchronize?
- D. Will the company need a custom preference center?
- E. Will new users have a "Customer ID"?
Answer: A,C,E
NEW QUESTION # 61
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- B. Create a scheduled Automation with a Query Activity and a Send Email Activity
- C. Create a Journey with a Salesforce Campaign entry source and an Email Activity
- D. Create a Journey with a Salesforce Data entry source and an Email Activity
Answer: A
NEW QUESTION # 62
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Use the Transactional Messaging API.
- B. Use a User-Initiated Emails Interaction.
- C. Inject the subscriber into a Journey.
- D. Execute a Triggered Emails Interaction.
Answer: A
NEW QUESTION # 63
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
- A. Supplemental data for an interaction in Journey Builder.
- B. One-to- Many Relationship to the Contact Record.
- C. Data for both Email and MobileConnect sends.
- D. Database of record other than All Subscribers.
Answer: D
NEW QUESTION # 64
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. All mobile app users will create additional Contacts in Marketing Cloud.
- C. User device data is unavailable in Contact Builder for up to 24 hours.
- D. Existing users will create additional Contacts in Marketing Cloud.
Answer: C
NEW QUESTION # 65
A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly within the email?
- A. AMPscript conditional against the Gender field
- B. A/B Test Content type
- C. Dynamic Content Block
- D. AMPscript LookupRows function
Answer: C
NEW QUESTION # 66
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
- A. A common field like Physical Address for Contact Key.
- B. An email address for Contact Key.
- C. A GUID or another generated ID for Contact Key.
- D. A number field such as subscriber's phone number for Contact Key.
Answer: D
NEW QUESTION # 67
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers
- A. Email Address was used as Subscriber Key
- B. Synchronized Data Sources only push data every 15 minutes
- C. ContactID was used as Subscriber Key
- D. Individual Level Tracking was not selected in Marketing Cloud Configuration
Answer: A,D
NEW QUESTION # 68
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Share data extensions from the top-level BU.
- B. Give users the Administrator Role so they can see all of the data.
- C. Create a local copy of the product data in each BU.
- D. Use the File Transfer Activity to import data into each BU.
Answer: B
NEW QUESTION # 69
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
- A. _PublicationSubscriber
- B. _EnterpriseAttribute
- C. _ListSubscribers
- D. _Subscribers
Answer: C
NEW QUESTION # 70
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
- A. Send Logs
- B. Tracking Extracts
- C. Data views
- D. Scheduled Reports
Answer: D
NEW QUESTION # 71
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%view_email_url%%
- B. %%vawp%%
- C. %%view_as_webpage%%
- D. %%view_online%%
Answer: C
NEW QUESTION # 72
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with
the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
- A. The preference center is too precise.
- B. The entry event is triggered too often.
- C. Their account has deliverability issues.
- D. The contact fell below the High Water Mark.
Answer: D
NEW QUESTION # 73
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat
a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Update Contact Data, Wait, Send Email, Join
- B. Define Goal, Update Contact Data, Send Email, Wait
- C. Define Goal, Send Email, Wait, Decision Split
- D. Random Split, Send Email, Wait, Define Goal
Answer: B
NEW QUESTION # 74
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- C. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- D. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
Answer: B
NEW QUESTION # 75
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is a centralized storage repository of data about objects or people.
- B. A database of record is any database containing subscriber data.
- C. A database of record is a system in which a subscriber's status is maintained
- D. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
Answer: A,C
NEW QUESTION # 76
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