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Salesforce PDX-101 Certification Exam is designed for digital marketers who want to validate their knowledge and skills in using Pardot Lightning App. Pardot is a marketing automation software that helps marketers to streamline their marketing processes, generate leads, and nurture them until they become customers. Essentials of Pardot Lightning App for Digital Marketers certification exam covers a wide range of topics, including email marketing, lead management, automation, and reporting.
NEW QUESTION # 168
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?
- A. Dynamic list
- B. Automation Rule
- C. Completion Action
- D. Static list
Answer: A
Explanation:
The automation tool that the Administrator should use to create this list is a dynamic list. A dynamic list is a list that automatically populates with prospects who match the criteria you set. You can use a dynamic list to segment your prospects based on their attributes or behaviors, such as their opportunity stage, score, or email activity. A dynamic list is constantly updated, so prospects are added or removed from the list as they meet or no longer meet the criteria. A dynamic list is ideal for creating a list of prospects who are in the prospecting stage of the opportunity, and removing them from the list once they move to another stage.
NEW QUESTION # 169
Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.
- A. False
- B. True
Answer: B
NEW QUESTION # 170
In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
- A. Shared tracking pixel
- B. Shared CRM ID
- C. Shared Assigned User ID
- D. Shared email address
Answer: B,C
NEW QUESTION # 171
What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?
- A. You cannot sync with a sandbox at all
- B. Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance.
- C. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.
Answer: B,C
Explanation:
The limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account are: if connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync, and Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance. A Salesforce Sandbox account is a copy of your production environment that you can use for testing and development purposes. Marketing Cloud Account Engagement Sandboxes are test versions of a Marketing Cloud Account Engagement Business Unit that you can provision within a Salesforce Sandbox. However, Marketing Cloud Account Engagement Sandboxes have some limitations that you need to be aware of before using them. One limitation is that if you connect Marketing Cloud Account Engagement to a Salesforce Sandbox first, and then create a production connector, the prospects in your Marketing Cloud Account Engagement account will not automatically sync with the production environment. You will need to manually sync them or use an automation tool to do so. Another limitation is that Marketing Cloud Account Engagement cannot erase the data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector, such as prospects, fields, and assets. You will need to manually delete them before enabling the connector for your production instance, or else you will end up with duplicate or unwanted data in your Marketing Cloud Account Engagement account1112 Reference: 11: Marketing Cloud Account Engagement Sandboxes: What They Can, and Can't Do12: Use Marketing Cloud Account Engagement Sandboxes
NEW QUESTION # 172
What must happen in order for a newly created lead record in Salesforce to be created in Pardot immediately? (Choose two answers.)
- A. Salesforce connector has sync all setting turned on
- B. Lead record has a prospect ID at the time of creation
- C. Salesforce connector set to automatically create prospects
- D. Lead record has an email address at the time of creation
Answer: A,C
NEW QUESTION # 173
Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Pardot
E . Visitors access your company website
- A. E B A D C
- B. E C B A D
- C. C B A D E
- D. A D E C B
Answer: B
NEW QUESTION # 174
Form or Form Handler? I want to integrate with a third-party system.
- A. Form Handler
- B. Form
Answer: A
NEW QUESTION # 175
Which two capabilities are true for completion actions? Choose 2 answers
- A. Completion actions are applied retroactively.
- B. Completion actions cannot be applied directly on a landing page.
- C. Completion actions do not execute on image file downloads
- D. Completion actions apply to both visitors and prospects
Answer: B,C
NEW QUESTION # 176
Which action removes the [[crm_deleted]] flag from a prospect record?
- A. Unchecking "CRM Deleted- on the prospect record
- B. Undeleting the record in Salesforce
- C. Removing the prospect from the Marketing Cloud Account Engagement recycle bin
- D. Re-submitting a form by a prospect
Answer: B
Explanation:
The [[crm_deleted]] flag is a system field that indicates whether a prospect record has been deleted in Salesforce. The only action that removes this flag from a prospect record is undeleting the record in Salesforce. Re-submitting a form by a prospect, unchecking "CRM Deleted" on the prospect record, or removing the prospect from the Marketing Cloud Account Engagement recycle bin will not remove the flag, as the prospect will still be deleted in Salesforce2. Reference: 2: [System Fields]
NEW QUESTION # 177
Which of the following can "unmatch" prospects?
- A. Dynamic Lists
- B. Segmentation Rules
- C. Automation Rules
Answer: A
NEW QUESTION # 178
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
- A. Mobile domains
- B. Social media domains
- C. Tracker domains
- D. Marketing Cloud Account Engagement domains
Answer: C,D
Explanation:
The two types of domains that Marketing Cloud Account Engagement sets cookies on are Marketing Cloud Account Engagement domains and Tracker domains. Cookies are small pieces of data that are stored on your browser when you visit a website, and they can be used to track your online behavior and preferences. Marketing Cloud Account Engagement sets cookies on two types of domains:
Marketing Cloud Account Engagement domains are domains that are hosted by Marketing Cloud Account Engagement, such as go.Marketing Cloud Account Engagement.com or pi.Marketing Cloud Account Engagement.com. Marketing Cloud Account Engagement sets cookies on these domains to track the activities of prospects who interact with your marketing assets, such as forms, landing pages, or custom redirects.
Tracker domains are domains that are owned by you, but are verified and authenticated by Marketing Cloud Account Engagement, such as yourcompany.com or yourblog.com. Marketing Cloud Account Engagement sets cookies on these domains to track the activities of prospects who visit your website, such as page views, time spent, or bounce rate.
NEW QUESTION # 179
If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?
- A. Lead field
- B. Contact field
Answer: A
NEW QUESTION # 180
Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?
- A. Landing page
- B. Page action
- C. Custom redirect
- D. Campaign tracking code
Answer: C
Explanation:
The Marketing Cloud Account Engagement function that should be used to track prospect engagement on a banner ad on a third-party site is custom redirect. A custom redirect is a feature that allows you to track and measure the click-through rate of any online marketing content, such as banner ads, social media posts, or email links. You can use custom redirects to create trackable URLs for your banner ads, and monitor how many prospects click on them. You can also use custom redirects to perform actions on the prospects who click on them, such as adding them to a list, assigning them to a user, or changing their field values
NEW QUESTION # 181
Does an automation rule ever match a prospect more than once?
- A. Yes, automation rules run every time.
- B. No, an automation rule will only affect a prospect one time
Answer: B
Explanation:
An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.
NEW QUESTION # 182
A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers
- A. Check the Profile tab to make sure the prospect has the right drip program profile.
- B. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
- C. Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
- D. Check the Overview tab to determine whether the prospect is unmailable.
- E. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
Answer: B,D,E
Explanation:
To troubleshoot why a prospect did not receive an email from a drip program, an Administrator should check the following tabs in Marketing Cloud Account Engagement:
The Audits tab to see if the prospect was on the correct lists when the email was sent. This tab shows the list membership changes and email sends for the prospect.
The Overview tab to determine whether the prospect is unmailable. This tab shows the prospect's email status, which could be opt-out, hard bounce, or do not email.
The Lists tab to determine whether the prospect is on the recipient list or any suppression lists. This tab shows the lists that the prospect belongs to, including any lists that are used to exclude prospects from receiving emails. Reference: Marketing Cloud Account Engagement Audits Tab, Marketing Cloud Account Engagement Email Statuses, Marketing Cloud Account Engagement Lists
NEW QUESTION # 183
False
19. Which of these are default user roles?
- A. Marketing
- B. Admin Vacation
- C. Sales User
- D. Administrator
- E. Sales Manager
- F. Sales Manager's Assistant
Answer: A,C,D,E
Explanation:
These are the default user roles that are included with Marketing Cloud Account Engagement1. They have different levels of access and permissions to perform various tasks in Marketing Cloud Account Engagement. You can also create custom roles from a default role or from scratch.
NEW QUESTION # 184
The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?
- A. 0
- B. C
- C. 1
- D. 2
Answer: C
Explanation:
The number that would display on the Report Card for the email send statistic is 100. This is because the Report Card shows the total number of prospects that have reached a specific step in the program, regardless of the date range that you filter by. The date range filter only affects the data that is shown in the Engagement History table, which shows the number of prospects that have taken a specific action on a specific date. Therefore, even if the user filters the program to show a date range of Tuesday through Friday of last week, the Report Card will still show that 100 emails were sent on Monday, as that is the total number of prospects that reached the first step of the program
NEW QUESTION # 185
An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?
- A. The prospect will start the program over at the beginning after waiting one day.
- B. The prospect will start the program over at the beginning immediately.
- C. The prospect will not restart the program; they have reached the maximum number of repeats.
- D. The prospect will not restart the program; prospects can only process through once.
Answer: A
Explanation:
If an engagement studio program is enabled to repeat, the prospects are eligible to repeat after one day and can repeat three times, and a prospect remains on the program recipient list, then the prospect will start the program over at the beginning after waiting one day (A). This is how repeating engagement programs work in Account Engagement. The prospect will not be prevented from restarting the program (B, D) unless they have reached the maximum number of repeats, which is three in this case. The prospect will also not restart the program immediately , but after the specified number of days, which is one in this case. Reference: Repeating Engagement Studio Flows Introduction
NEW QUESTION # 186
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Salesforce PDX-101: Essentials of Pardot Lightning App for Digital Marketers Exam is a valuable certification for digital marketers who want to demonstrate their proficiency in using marketing automation tools. By passing PDX-101 exam, you can enhance your career prospects and showcase your skills and knowledge to potential employers and clients.
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