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Facebook Certified media buying professional Sample Questions:

1. What are some benefits of MTA?
Choose ALL answers that apply.

A) Gives credit to multiple impressions and clicks on the path to conversion.
B) Shows that the last touch model has no limits
C) Can analyze and compare publishers and campaign performance
D) Shows that attribution window is always tied to a last touch model
E) Helps you understand cross-device path to conversion.

2. You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

A) You should increase the number of ads within each ad set
B) You should change the campaign objective
C) You should change the set up to campaign budget optimizatio
D) You should change the set up to daily budget

3. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Add three new images into the ad set
B) Change the optimization to daily unique reach.
C) Change optimization from standard delivery to accelerated delivery.
D) Change the campaign objective to engagement.
E) Include Audience Network as additional placement

4. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

A) App Installs
B) Page Likes
C) Lead Generation
D) Traffic
E) Messages
F) Store Visits

5. You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

A) You can test your events in the "Events Manager" under your Business Manager
B) You should install a second pixel and make sure it works properly
C) You can track events and debug your pixel through Facebook's Analytics dashboard
D) You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
E) You should check your campaigns to see if they are showing events.

Solutions: