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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?

A) No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.
B) No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.
C) Yes, Terri must add this phrase to her Google AdWords advertisements too.
D) Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.

2. You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?

A) You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Insert Comment from the Extras column.
B) You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.
C) You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.
D) You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.

3. Larry has created an ad group that he's indicated to appear as part of the Google Content
Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?

A) Image ads are given ranking priority over text ads
B) The ad group default bid
C) Rich media ads are given ranking priority over text ads
D) The duration of the ad campaign

4. Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?

A) Very high, Moderate, Low, Poor
B) 1 to 10
C) Google does not reveal the Quality Score as it is proprietary information.
D) 1 to 100

5. Which of the following tabs is used to target group of users in the Google Content Network?

A) Campaigns tab
B) Audiences tab
C) Networks tab
D) Keywords tab

Solutions: