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Salesforce Certified B2C Solution Architect Sample Questions:

1. An ecommerce company has one B2C Commerce Primary Instance Group with three storefronts and is considering Marketing Cloud for email messaging and customer journey orchestration. The company has a strong desire to implement product recommendations in their email messaging as well as implement the abandoned cart use-case.
Which two approaches should a Solution Architect recommend to ensure that the company can implement solutions that align with their requirements?
Choose 2 answers

A) Implement a separate business unit for each B2C Commerce storefront to ensure that each storefront has its own Marketing Cloud product catalog from which product recommendations will be driven.
B) Implement abandoned cart using Marketing Cloud's Behavioral Trigger feature and create an abandonment journey for all three storefronts from a single business unit. Marketing Cloud will manage ensuring that product recommendations are storefront specific via Marketing Cloud Einstein.
C) Implement Marketing Cloud with a single business unit as that unit can share its product catalog across the three B2C Commerce storefronts and generate storefront-specific product recommendations.
D) Implement abandoned cart using Marketing Cloud's Behavioral Trigger feature and create an abandonment journey for each storefront and their paired business unit. The B2C Commerce storefront must also be extended to re-create the customer's shopping cart with abandoned products.

2. A company plans to migrate their existing storefront to B2C Commerce as they face a number of performance and scalability issues. They use a custom-built marketing tool for customer engagement that is tightly coupled with the legacy storefront. s The storefront has roughly 200,000 subscribers in total, 10,000 visitors per day, and an average of 1,000 emails that are sent out every day. They expect a large number of subscribers to use their mobile devices to visit the storefront and place orders. f What recommendations should a Solution Architect make to re-architect this solution based on the specified requirements?

A) Build the storefront using a headless commerce architecture and adopt Pardot for customer engagement.
B) Modify the frontend for the existing legacy storefront to be mobile responsive. Decouple the custom- built marketing tool so it is no longer tightly tied to the storefront.
C) Build the storefront using the Storefront Reference Architecture (SFRA) and adopt Marketing Cloud for customer engagement.
D) Build the storefront using B2C Commerce SiteGenesis architecture and adopt Pardot for customer engagement.

3. A company wants to implement B2C Commerce and Service Cloud, and then connect the systems with its existing instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems' Choose 2 answers

A) Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
B) Get in touch with the Marketing Cloud Professional Services to perform a subscriber key migration.
C) Migrate the existing Marketing Cloud data into B2C Commerce and set the subscriber key as the Customer ID.
D) Use Service Cloud as system of record for customer data and consent preferences across all channels.

4. A company uses Service Cloud and B2C Commerce and now wants to enable the 'Order on Behalf of functionality on its storefront. The customers using the storefront are Person and Household accounts.
Which three design and architecture considerations should a Solution Architect follow to ensure that the
'Order on Behalf of functionality works well for all the designated storefront customers?
Choose 3 answers

A) Verify that the permissions used are Login_On_Behalf, Login_Agent, and Create_Order_On_BehaIf_Of business manager functional permissions.
B) Default user is required for anonymous storefront shoppers.
C) The Order on Behalf of feature in the Service to B2C Commerce Connector only supports person accounts as a customer model by default.
D) Verify that agents are Service Cloud and B2C Commerce users with Order on Behalf rights.
E) The REST calls between B2C Commerce and Service Cloud do not count towards API governor limits.

5. A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when it sends out emails.
Which two steps should a Solution Architect take to meet these requirements?
Choose 2 answers

A) Create a custom preference center that updates the records in Sales Cloud.
B) Use the out-of-the-box preference center in Marketing Cloud.
C) Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud.
D) Create a Journey activity to update the records in Sales Cloud.

Solutions: