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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Digital Marketing Proficiency | 13% | - Governance and compliance in digital marketing - Security best practices for data, permissions, and PII - Marketing Cloud product inventory and offerings |
| Maintenance | 15% | - Account monitoring and system availability - Evaluation of additional Marketing Cloud products - Data extraction, reporting, and analytics |
| Subscriber Data Management | 18% | - Data extensions, relationships, and data architecture - Preference and profile center configuration - Contact model design and implementation - Data import, export, and quality management |
| Channel Management | 16% | - Mobile Studio setup and functionality - Email Studio configuration and features - Journey Builder concepts and use cases - Social Studio and Advertising Studio configuration |
| Setup | 38% | - Marketing Cloud extension products and features - Business units, user accounts, and permission settings - Integration configuration and management - Setup Home features and configuration - Security policies, password management, and access control |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A. Ensure every data source has a sendable field.
- B. Remove nonessential data for marketing purposes.
- C. Identify and assign appropriate keys to tie records together.
- D. Normalize data and fields to prevent redundancy.
- E. Ensure all available data is included.
Correct Answer: B,C,D 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
- A. Google Analytics 360
- B. Conversion Tracking
- C. Web & Mobile Analytics
- D. Collect Tracking code
Correct Answer: D 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?
- A. Give permissions to users at top-level account to assign their own business units.
- B. Search for the individual user, select their name, and click Manage Business Units.
- C. Re-import the users to update their assigned business units
- D. Search for the individual user, select their name and click Edit Business Units.
Correct Answer: D 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Conversion Rate
- B. Last Purchase Date
- C. Ages in Household
- D. Lifetime Purchase Value
- E. Proximity to Store
Correct Answer: A,B,D 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
- A. Security Settings
- B. Data Management
- C. Salesforce Integration
- D. Installed Packages
Correct Answer: D 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
